From the estimable Alan Rogowsky: ‘It’s come to this. Here’s a new way to make money.’
You just tell this outfit how much cash an advertiser needs to pay to get you to listen to a pitch. Then they look for advertisers interested in pitching you.
It’s not quite as dumb as it sounds, although it’s too early to know whether the company will succeed. It’s a way, at least theoretically, to keep wasting people’s time and advertisers’ money. Rather than pay to reach 1 million people, say, why not pay just the 3,200 who, at any given time, might actually be interested in what you have to say? Instead of paying the magazine or TV station, use some of that cash to pay the potential customer.
Here’s an important two-minute movie about Oreo cookies. I can’t vouch for all the numbers; and I might leave the 40 cookies alone and find the other five by rolling back the tax cuts above $200,000, instead. But see what you think.
‘President Bush says he has just one question for the American voters, ‘Is the rich person you’re working for better off than he was four years ago?”
– Jay Leno
‘The president’s stop at that rodeo this afternoon is not considered an official campaign event. The White House classifies the appearance as a policy event. So that portion of the president’s trip will be charged to taxpayers.’
– CNN, 3/8/04