The Last Word (for Now) on 401(k) Strategies October 4, 1996January 30, 2017 Following up on the 401(k) comment I first did September 20 and some of the discussion since then, here’s an opposing perspective I hadn’t thought of, from Cola Allen. “I like the idea of investing heavily in your own company’s stock — in or out of a 401(k). It must be a financially sound company. My reasoning is the culture (cult?) of downsizing. When a layoff is announced, the stock price generally rises. I consider it ‘my personal unemployment insurance.’” Hmmm. Could this be an example of “thinking outside the box” when the answer lies within the box? Well, it’s moot. No sane company would ever lay off such a creative thinker.