The first time I ever heard about GEICO, was 1973. Funny name for an auto insurance company. But my estimable editor at NEW YORK Magazine — a magazine published for people who by and large don’t own cars, because they live in New York, where you’re crazy to own a car — told me to check into them anyway.
I’ve been recommending GEICO (along with a few others) ever since.
For reasons too boring to inflict, I have not, however, until now, been using GEICO myself. On Easter Sunday, having just seen their TV ad urging a 15-minute phone call to see how much you could save, I gave it a shot.
Who’s at work on Easter Sunday?
Well, GEICO was, and in fine spirits, and in 15 minutes I had knocked 34% off the cost of my auto insurance for the exact same coverage I’d been getting previously. A saving of $482 a year.
You may not do as well. But 15 minutes? That number again: 800-841-3000.
Tomorrow: Jackie — Oh, What Prices!
Quote of the Day
Very few American investors buy any stock for the sake of something which is going to happen more than six months hence, even though its probability is exceedingly high; and it is out of taking advantage of this psychological peculiarity of theirs that most money is made.~John Maynard Keynes
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