You may have seen that Lumosity was fined $50 million last week.
“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” Jessica Rich, director of the FTC’s Bureau of Consumer Protection, said in a written statement. “But Lumosity simply did not have the science to back up its ads.”
The FTC suspended all but $2 million of that (because Lumosity didn’t have $50 million), but the point was still made.
By contrast, the BrainHQ exercises that I pitch you from time to time, do have the science.
. . . Its exercises have been rigorously tested and scientifically proven to work in more than 100 independent, peer-reviewed research papers published in scientific journals . . . BrainHQ has been shown to bring substantial improvements in each of these categories:
Whereupon it lists, with links to those studies, processing speed (e.g, “A doubling, on average, in visual processing speed, with some benefit of training still evident at 5- and 10-year follow-ups”); memory (“an average improvement of 10 years”); driving (“can stop 22 feet sooner when driving 55 mph”) and half a dozen other metrics, like balance and fall risk.
So if you were among the millions paying Lumosity $14.95/month — or thinking that crossword puzzles are likely as effective (they’re not) — you might want to give BrainHQ’s free exercises a try. And then, perhaps — be still, my greedy little heart, as I have a small stake in the company — even sign up for their full suite.
Quote of the Day
On the day of the 1983 economic summit, James A. Baker 3rd, then chief of staff, realized Mr. Reagan had not read his briefing book. When Mr. Baker asked why, Mr. Reagan responded, 'Well, Jim, The Sound of Music was on last night.'~Professor Herbert S. Parmet reviewing President Reagan: The Role of a Lifetime
Request email delivery
- Mar 26:
iPhone Tips And The KGB
- Mar 25:
Of Deficits And That Mechanical Swan
- Mar 22:
Pins And Groats — Be It Ever Thus
- Mar 21:
Demand Your Carbon Dividend
- Mar 20:
Success! Why Do New York’s Mayor And City Council Resist It?
- Mar 19:
The Other Kind Of Bankruptcy
- Mar 18:
- Mar 15:
Pete Buttigieg And John Delaney
- Mar 14:
The Fifth Risk
- Mar 13:
Reader Feedback: How About A Stock Update?
- Mar 26: