You may have seen that Lumosity was fined $50 million last week.
“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” Jessica Rich, director of the FTC’s Bureau of Consumer Protection, said in a written statement. “But Lumosity simply did not have the science to back up its ads.”
The FTC suspended all but $2 million of that (because Lumosity didn’t have $50 million), but the point was still made.
By contrast, the BrainHQ exercises that I pitch you from time to time, do have the science.
. . . Its exercises have been rigorously tested and scientifically proven to work in more than 100 independent, peer-reviewed research papers published in scientific journals . . . BrainHQ has been shown to bring substantial improvements in each of these categories:
Whereupon it lists, with links to those studies, processing speed (e.g, “A doubling, on average, in visual processing speed, with some benefit of training still evident at 5- and 10-year follow-ups”); memory (“an average improvement of 10 years”); driving (“can stop 22 feet sooner when driving 55 mph”) and half a dozen other metrics, like balance and fall risk.
So if you were among the millions paying Lumosity $14.95/month — or thinking that crossword puzzles are likely as effective (they’re not) — you might want to give BrainHQ’s free exercises a try. And then, perhaps — be still, my greedy little heart, as I have a small stake in the company — even sign up for their full suite.
Quote of the Day
To produce an income tax return that has any depth to it, any feeling, one must have Lived and Suffered.~Frank Sullivan, American humorist
Request email delivery
- Sep 18:
So? What’s BOREF Worth?
- Sep 16:
Test Drive Succeeded Yesterday
- Sep 15:
The Inside Story
- Sep 14:
- Sep 11:
The Dean of Republican Election Lawyers
- Sep 10:
Not Invented Here
- Sep 9:
My Pal Chester and “The Princess Bride”
- Sep 8:
Surgery By My Pillow Guy
- Sep 6:
How Would Jesus Vote?
- Sep 4:
Everything but . . .
- Sep 18: