Skip to content
Andrew Tobias
Andrew Tobias

Money and Other Subjects

  • Home
  • Books
  • Videos
  • Bio
  • Archives
  • Links
  • Me-Mail
Andrew Tobias
Andrew Tobias

Money and Other Subjects

A Clickle

June 14, 1996January 30, 2017

I predict a new word. I should probably try to trademark it or something and not just predict it, or get the 800 rights (1-800-CLICKLE), but here it is anyway:

Clickle.

Because isn’t that what everyone’s working to come up with on the Internet — some way to charge a dime or a nickel or perhaps even just a penny or two for access to a particular page? You’d come to a page, which would show a dialog “access costs a penny” and you could either click to proceed, to go back — or to proceed and “don’t slow me down with this message again unless you raise your price.”

What does it cost to see one of these pages? Just a clickle. Sort of a high-tech cross between trifle and nickel. The universal monetary unit of the Internet.

And although to any given user a clickle’d be just a few cents or a nickel, the accumulated clickle trickle could become a flood. For it would come not just from U.S. nickels, but from Russian rubles, Arabian rials, Israeli shekels and Polynesian pickles (or whatever the Balinese call their loose change).

I know an access charge will make people stickle. But you watch. When a simple click’ll get them where they want to go, they’ll soon be dropping clickles without a second thought. You mark my word.

(The implications are not all bad, incidentally. Say its five years from now, when TV and the Internet are all integrated somehow. There’s a show like Fox’s Profit you really enjoy, but that has to be dropped for insufficient ratings. Aha! What if they could keep it going by supplementing ad dollars with clickles? I, for one, would gladly have dropped a few clickles to see another episode.)

Post navigation

← Paying Too Much for Life Insurance?
Amazon →

Quote of the Day

"The guy who invented playing cards was brilliant. But the guy who invented chips was a genius."

As recounted by Ricky Jay

Subscribe

 Advice

The Only Investment Guide You'll Ever Need

"So full of tips and angles that only a booby or a billionaire could not benefit." -- The New York Times

Help

MYM Emergency?

Too Much Junk?

Tax Questions?

Ask Less

Recent Posts

  • Looking For Listens?

    March 13, 2026
  • Remembering Mike Flynn

    March 12, 2026
  • The Dictator's New Shoes

    March 11, 2026
  • I Love This Proposed Ad

    March 10, 2026
  • Ethics On The Head Of A Pin

    March 9, 2026
  • It's Possible Only ONE Of These Amazing Stories Is Fiction

    March 8, 2026
  • Leaving MAGA / More A.I. / Dreaming of Treble Damages

    March 7, 2026
  • Billions! How This Column Got Started. But first . . .

    March 6, 2026
  • A.I.: An Upbeat View

    March 5, 2026
  • Mr. Popularity

    March 3, 2026
Andrew Tobias Books
  • Facebook
  • Twitter
©2026 Andrew Tobias - All Rights Reserved | Website: Whirled Pixels | Author Photo: Tony Adams