The Key to Horse Life Insurance November 17, 1997March 25, 2012 Do you know how to run a successful horse insurance business? That is, a life insurance business that insures the lives of horses? The key is to look not into the mouths of the horses, but into, as it were, the mouths of the owners. It turns out that for the most part, horses live more or less normal horsy lives. What you’ve got to watch out for is owners of questionable character. Sometimes, if the horse hasn’t been winning, there’s a fire or an accident. Awful but true. It was from that simple insight — underwrite the owners, not the horses — that a friend of mine managed to cut rates significantly for the morally sound owners, win much of their business a decade ago, and make himself rich. Where else can you go for useful advice like this? Tomorrow: The Roth IRA