Three effective, affecting minutes. Which may get you craving chicken . . .
“Would I rather eat cruelly raised, polluting, unhealthful chicken,” Bittman asks, “or a plant product that’s nutritionally similar or superior, good enough to fool me and requires no antibiotics, cutting off of heads or other nasty things?”
His video was about Beyond Meat, Ethan Brown’s company (here’s Ethan’s story), which in 2013 nabbed Bill Gates as an investor when he “couldn’t tell the difference” between their product and real chicken.
Chicks turn grain into bone, gristle, feathers, and beeks, so I can see why it’s more efficient not to have to grow the grain to grow those inedible parts . . . or the grain required to power what little movement chickens are permitted . . . or the grain required to produce the KFC chicken the workers eat who have to run around chasing the chickens with a hatchet. (No?) And then there’s all the chicken waste you don’t have to deal with when you extrude chicken directly from soy and peas and the other stuff in the Bittman video. So — never in my life having touched a feathered chicken, live or otherwise — this whole new system makes some sense to me. And, apparently, to Bill Gates.
I’m not ready to eat bugs yet, so have not put myself on the waiting list for next July’s harvest (more on this and the rremarkable Hult Prize soon). But fake chicken? My first order arrived today and was not half bad.
(Here are PETA’s favorite veggie substitutes. Share yours?)
Quote of the Day
RALPH: Before I let you go to work, I'd rather see you starve. We'll just have to live on our savings. ALICE: That'll carry us through the night, but what will we do in the morning?~The Honeymooners
Request email delivery
- Oct 22:
Al Franken, Giant of the Senate
- Oct 21:
It’s This Simple
- Oct 20:
Pizza To The Polls
- Oct 18:
The Future Of Science
- Oct 16:
Ryan’s Letter To His Dad
- Oct 14:
Powerful Whitehouse Words
- Oct 13:
For 208 Years They Have Avoided Politics
- Oct 11:
Not Deplorable At All
- Oct 9:
PRKR, Ted, TED, The Blitz, and Gay Republicans
- Oct 8:
- Oct 22: