Joe Cherner, the former bond-trader whiz who’s devoted the last decade of his life to helping the world’s public spaces go smoke-free, finds spam — the unsolicited junk e-mail most of us get — almost as annoying as smoke.
He proposes the following simple solution:
- Anyone could send spam, but it would all have to have the words “Unsolicited Mail” in the subject heading.
- E-mail providers would provide users — you and me — with a filter option to refuse mail with “Unsolicited Mail” in the subject heading.
- “Unsolicited Mail” would be further broken down into categories: “Unsolicited Mail-Products,” “Unsolicited Mail-Services,” “Unsolicited Mail-Pornography,” “Unsolicited Mail-Make Money,” and “Unsolicited Mail-Advocacy.”
- Unsolicited Mail could be further broken down into sub-categories so people interested in motorcycles can receive spam about motorcycles without receiving other spam.
- A typical spam subject heading would look like this: “Unsolicited Mail Products: Computer Software.”
The e-mail filter choices we’d have would allow us to accept all unsolicited mail, none of it, or some of it, tailored to our interests; e.g., no pornography or make-money spams, but products and services and advocacy. And within products, only spams about motorcycles and stereo equipment. Or within advocacy, only those on issues of . . . well, in Joe’s case, smoking.
Incidentally, I know the heir to the Spam fortune — the physical Spam that you eat — and he is as nice a guy, and as generous, as they come. Who knows? If cigars, which are disgusting and bad for you, can make a comeback, maybe Spam — which is far less disgusting and may not be bad for you at all — is poised for resurgence, too. Can’t you just see Schwarzenegger on the cover of Canned Meat Aficionadogrinning over a tin of Spam?
Anyway, isn’t Joe’s idea a good one? What are we missing here?
Quote of the Day
I am an optimist. It does not seem too much use being anything else.~Winston Churchill
Request email delivery
- Mar 18:
- Mar 15:
Pete Buttigieg And John Delaney
- Mar 14:
The Fifth Risk
- Mar 13:
Reader Feedback: How About A Stock Update?
- Mar 12:
Eat Drink And Be Merry? . . .
- Mar 10:
Three Podcasts And Those Calls From Belarus
- Mar 8:
How Arthur Finkelstein Ruined The World
- Mar 7:
You Do Know He Never WANTED To Be President, Right?
- Mar 6:
- Mar 5:
Losing Brazil; Winning Here
- Mar 18: