You may have heard radio ads for a $248 ‘platinum gas saver’ guaranteed to make your car engine at least 22% more fuel efficient – all but government certified. Rightwing radio talk show host Michael Savage (Michael Weiner) endorses it, saying that ‘it increases the percentage of fuel that burns inside your engine from the standard 68% of each gallon’ to 90%.* Go to their website or call their 800-number and you’ll be sold.
The only problem (and, in context, a considerable one): it doesn’t work. Or so says Consumer Reports. (If it did work, wouldn’t most manufacturers build it into their cars to get the higher fuel rating?)
The FTC has issued a warning about such claims, followed by a listing of the things, mostly free, that do work.
*Never mind that this would be a 32% improvement, not 22% – to increase something from 68 to 90 is to increase it by 32%. Perhaps either he or the sponsor is purposely underselling the benefits?
Last week I suggested that we either continue move forward November 2 or slide back. I had just come back from the DNC summer meeting in St. Louis, where the Vice President made the same case, and with a lot more charm. ‘Don’t compare me with the Almighty,’ he quoted former Boston Mayor Kevin White – ‘compare me with the alternative.’ Watch the whole speech, if you can (and Secretary Sebelius’s as well), here.
Tomorrow: Maine and Indiana
Quote of the Day
Very few American investors buy any stock for the sake of something which is going to happen more than six months hence, even though its probability is exceedingly high; and it is out of taking advantage of this psychological peculiarity of theirs that most money is made.~John Maynard Keynes
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