Here’s Chapter 11. (You already have Chapters 1, 2, 3, 4, 5, 6, 7, 8, 10.) It is the story of a TV show called The $64,000 Question. You know the expression that’s the $64,000 question ? Well, this quiz show is where it came from. And at one point, an incredible 82% of all the TV sets in America, if they were turned on at all (and most were), were tuned in to this show. Revlon’s show. Revson’s show.

“Cue the ducks!” one Revlon executive found himself screaming in the control room during a commercial break — it was all done live — as tens of millions of Americans watched a dither of ducklings them swim the wrong way, off camera.

 

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