Not like Jon Lovitz or Donald Trump, to be sure.

We are not all pathological liars.*

But Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz is an awesome read or listen (five hours at 1.5X speed).

We lie to pollsters, we lie to our spouses, to our teachers and friends and neighbors — to ourselves — but not so much to Google.  And page after page, this produces insights.

About sex.  (Warning: it gets kinky and graphic.)

About prejudice.  (It’s deeper than we like to think.)

About politics.  (People searching for “Trump-Clinton debate” lean differently, it turns out, from those who search for “Clinton-Trump debate.” If the Clinton team had seen how this varied from their polling results in states like Pennsylvania, they might have shifted resources and won.)

About sex.  (There’s a lot in this book about sex.  And I’m not repeating that just to get you to read it.)

And it’s not all Google-based.  You will learn how big data helped a guy crack the horse-racing code.  He literally found the secret to what makes horses winners — and made a fortune.

Not unlike the way Billy Beane cracked the ball-player code.  (There’s a lot in the book about baseball.)

It’s smart and funny and topical.

Enjoy.


*And neither is Jon Lovitz.  He just plays one on TV.

 

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