We are not all pathological liars.*
But Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz is an awesome read or listen (five hours at 1.5X speed).
We lie to pollsters, we lie to our spouses, to our teachers and friends and neighbors — to ourselves — but not so much to Google. And page after page, this produces insights.
About sex. (Warning: it gets kinky and graphic.)
About prejudice. (It’s deeper than we like to think.)
About politics. (People searching for “Trump-Clinton debate” lean differently, it turns out, from those who search for “Clinton-Trump debate.” If the Clinton team had seen how this varied from their polling results in states like Pennsylvania, they might have shifted resources and won.)
About sex. (There’s a lot in this book about sex. And I’m not repeating that just to get you to read it.)
And it’s not all Google-based. You will learn how big data helped a guy crack the horse-racing code. He literally found the secret to what makes horses winners — and made a fortune.
Not unlike the way Billy Beane cracked the ball-player code. (There’s a lot in the book about baseball.)
It’s smart and funny and topical.
*And neither is Jon Lovitz. He just plays one on TV.
Quote of the Day
Am I not destroying my enemies when I make friends of them?~Abraham Lincoln
Request email delivery
- May 26:
- May 25:
- May 23:
Every So Often There’s A Column You Just Have To Read
- May 22:
Have A Great Long Weekend
- May 21:
Two Things To Keep Strongly In Mind
- May 20:
The World’s Stupidest Version Of A Discussion
- May 19:
The Earth Will Be Fine Without Us
- May 18:
Four Simple Things That — Together — Defeat The Virus
- May 15:
- May 14:
How Flying Is A Little Like Sending Your Kid Back To School
- May 26: