Must Read September 18, 2026September 18, 2026 If you haven’t yet listened to Ben Wikler’s This Is the Plan (at 1.2 or 1.3 speed) or read it (though you’ll miss the enthusiasm in Ben’s voice) . . . that’s part 1 of your assignment for the weekend. I’m serious. You should really do this. I believe it will leave you — as it has left me — raring for Part 2. Part 2 is to share it with anyone you know who feels helpless or hopeless — whether it be a cynical young person or a despairing old person . . . or just the typical person who cares, sure, but doesn’t think he or she can really do anything. Listening to this book could totally lift their spirits, enrich their lives, and lead them to make a real difference. Part 3 is to arm them with this just-released messaging guide. Scores above 60 are good. These 89 messages score way higher. We’re gonna win! CORRECTION: Yesterday’s 104-year-old kick-ass woman was fake (though not her facts). My bad.