Fire & Ice – Chapter 10 But You Still Wouldn't Want to Work There May 25, 1999February 12, 2017 Here’s Chapter 10. (You already have Chapters 1, 2, 3, 4, 5, 6, 7, 8, and 9.) I remember growing up in an “advertising family” — my dad worked on Madison Avenue. Charles Revson was legend. He loomed almost as large on Madison Avenue as Bill Gates does today in cyberspace. Not that he had the same power, let alone the same influence — it was just lipsticks and nail polish he was selling, after all. He wasn’t reshaping the world. But at the ad agencies he terrorized and the magazines he advertised in (and terrorized), he was the topic of conversation.