Of Sound Mind And Body July 30, 2025 BRAIN HQ New Study Shows How to Change Trajectory of Cognitive Decline Compared with some of the other BrainHQ studies I’ve pointed you to over the years, this one seems little more than confirmatory. But it’s a good reminder that, whether you’re Tom Brady or just the average Joe or Jill scared that you or a parent or loved one will develop Alzheimer’s or dementia . . . or afflicted with tinnitus or PTSD . . . or simply wanting to be sharper . . . 15 minutes a week with BrainHQ could have a dramatic positive effect on your future. And it’s free . . . or close to free if you want the whole package. And, yes, I own a tiny piece of it. NOOM I own none of Noom; I just use it. But having now gone from 159 to 153 in a month, I can tell you (again) it works. The first week isn’t particularly fun because (a) you have to get used to its features; (b) you’ll doubt it will work for you. But of course it will! If you burn more calories than you consume, you’ll will lose weight. Duh! And if you do it by eating right (and perhaps walking and/or exercising a little more), your health will improve. The trick is simply to think of it as another game on your phone. If you’re competitive, like me, you’ll make sure to “win.” Which becomes easier as the progress you see strengthens your resolve to continue. As with most new (good) habits, be it BrainHQ or Noom, the hardest part is starting. I need healthy, sharp readers. Get to work. DIS-DISINFORMATION How to fight lies. If you’ve been reading my DIS-disinformation rants, you may find this Ink interview on point. In his book How to Win an Information War, Peter Pomerantsev, a Ukrainian-born British author and academic and an expert on propaganda and information warfare — brings to life the remarkable story of a cunning World War II propagandist named Sefton Delmer. A British national raised in Germany, Delmer was the mastermind behind a series of enormously popular radio broadcasts that appeared to come from Nazis who had grown disenchanted with their party. But these broadcasters were no Nazis. They were only pretending in order to sow doubts about the Nazi party among German soldiers and citizens. As I’ve suggested, each of us could play a similar role, exposing Trump fans to information they don’t encounter on Fox News. Or you could just erect billboards that it would be hard for drivers not to see: New DNC Billboards Outside Shuttering Rural Hospitals Blame Closure on Trump’s Gutting of Health Care This is similar to what I’ve been proposing with regard to all those great infrastructure projects Republicans are taking credit for — after having voted against them.